Publishing for Instagram
Instagram Scheduler
Draft posts, approve them in one queue, and publish them to Instagram at the time you choose.
Schedule Instagram images, carousels and Reels with TimeToPost. Posts publish through the Instagram Graph API from a connected Business or Creator account.
Product note from a customer call
Merged thread publishing fix
Instagram audience window rising
Post-type support
What the Instagram scheduler can publish
Instagram publishing is open to customers. Connect a Business or Creator account and schedule an image, carousel or Reel.
Known limitations
- Instagram native scheduling is not used; TimeToPost holds the scheduled post and publishes through the Graph API at publish time.
- Only Business and Creator accounts can be connected. Personal accounts have no publishing API.
- Media must be reachable at a public HTTPS URL at publish time; uploads are stored for this.
- Access tokens last about 60 days and refresh daily. Once one has expired, Instagram requires a manual reconnect.
Best-time engine
Schedule Instagram posts into the hours that already perform
Instagram rewards the first hour. Queue Reels into evening windows when followers scroll, and carousels into late-morning saves-and-shares windows.
Current public baseline peak
UTC 13:00
Chart displayed in US Eastern time (UTC-5).
Free best-time tool
Turn Instagram timing into a seven day posting plan
Choose Instagram and your timezone to turn the public timing curve into a practical weekly plan.
How it works
One live loop for Instagram publishing
Connect your accounts
Connect your own Instagram account and any other network you use. TimeToPost publishes to Instagram, X, Bluesky, Mastodon, Pixelfed, Telegram channels, Tumblr blogs, WordPress sites, Ghost publications, DEV articles, Whop forums, Buttondown newsletters, TikTok, LinkedIn, and Threads.
Approve queue
Drafts from your ideas, commits, trends and SEO topics wait in one review queue. Edit the platform variant, approve it, or reject it.
Auto-publish at best time
Approved posts publish from the TimeToPost queue when the account timing model says your audience is most likely to respond.
Pricing
Scheduler pricing for small teams
Every plan includes the approval queue, client approvals, unlimited social accounts and the free MCP server. Starter is $12/mo for up to 30 posts a month. Pro is $49.99/mo for unlimited posts, AI content and backlink outreach. Exact limits live on the pricing page so plan claims do not drift.
View pricingSocial media scheduler hub
See the available networks and connection guides.
Free tools
Use calculators and planning tools before connecting an account.
TikTok Scheduler
See live post-type support and best-time publishing for TikTok.
X (Twitter) Scheduler
See live post-type support and best-time publishing for X.
FAQ
Instagram scheduler questions
Can TimeToPost schedule Instagram posts?
Yes. Connect a Business or Creator account, add an image, carousel or Reel, and pick the time. TimeToPost holds the post and publishes it through the Instagram Graph API.
Can TimeToPost schedule Reels and carousels?
Yes. Carousels publish up to 10 images or videos. A single video publishes as a Reel.
Which Instagram accounts can be connected?
Business and Creator accounts. Instagram does not offer a publishing API for personal accounts.
What is the main Instagram limitation?
Every post needs media, and media has to be reachable by Instagram at publish time. A caption on its own is rejected before publishing.